Friedman’s Herald Square

During my birthday trip to NYC, I stopped at Friedman's for brunch with a friend. I liked it so much, I went the next morning for breakfast! The servers are excellent and immediately ask if there are any allergies they should know about. On my first visit, the server worked with me to identify what I can eat. Most of the menu is, or can be made, gluten free. Because I'm vegan, the server suggested subbing tofu for the eggs in the farm fresh omelet. It was delightful--filling and delicious. The atmosphere is what one would expect from an American diner. It was very busy but the staff efficiently got people in and out. You can't make reservations via an app if you wait mere hours before your visit. I was able to get in as a walk-in both times.

Popped in to get a late lunch. A small queue to get in but it moved quickly. Went for the pastrami sandwich, came with a pickle and fries. Was deliciously cooked meat and well put together sandwich. Chicken wings on the side, which were amazing! Could have just had 3 bowls of them! It was too much food for the non-American that isn’t starving.

I ordered the lemon ricotta pancakes, which looked appealing. However, upon arrival, I discovered that the pancakes weren’t fresh or hot. They appeared to be premade. While the texture wasn’t great, I barely managed to finish them. I promptly returned them and noticed that many other customers had done the same. Instead, I recommend the thick-cut bacon. I also ordered a size of French fries, but they were overcooked and unsatisfactory. In conclusion, I would strongly advise against ordering the pancakes.

We went close at lunch time and had to wait for half hour in the line. Service was good - staff was friendly. We ordered GF fried chicken burger with sweet potato fries and lemon zest pancakes. The pancakes had that bitter aftertaste of lemon zest - am not a fan of that but my son was ok with it. Because it was GF the pancakes were more crumbly. My burger too the GF bun was crumbly but the taste was really good. It is a great place to have worry free GF food.

Didn't care for the pancakes but the French toast with berries was amazing. The pancakes had a weird aftertaste and the waitress was saying is probably because they're gluten free, but the menu didn't mention that. Great service, no wait, great location.