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  • Types of Breakfasts Served
    American Breakfast

Friedman’s Herald Square is a must-visit destination for anyone seeking an exceptional breakfast experience in New York’s West Side. With a commitment to serving fresh, locally sourced ingredients, Friedman’s stands out in the culinary landscape. This eatery is celebrated for its diverse menu, catering to various dietary preferences, including gluten-free options. The atmosphere combines a relaxed vibe with an upscale flair, making it perfect for both casual breakfasts and business meetings. For a memorable breakfast in New York’s West Side, Friedman’s Herald Square is a top choice, offering both quality and comfort in every dish.

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Google Reviews

4.4
3,963 reviews
  • Alexandra T.
    Alexandra T.
    a week ago

    I've visited this location twice—once for brunch and again for dinner, and both experiences were fantastic. My favorite dish so far is the berry French toast. I also brought my mom along for dinner, and she really enjoyed it! There was a bit of a wait during breakfast/brunch, but overall, it was well worth it. I’ll definitely be coming back again!

  • Mona Reich
    Mona Reich
    2 weeks ago

    Modern well-appointed dining spot for a quick breakfast or lunch in midtown Manhattan near Madison Square Garden and Penn Station. Relaxing music, spacious layout and great food! Pleasant surprise on West 31st Street. Highly recommended!

  • Emily Cook
    Emily Cook
    2 months ago

    During my birthday trip to NYC, I stopped at Friedman's for brunch with a friend. I liked it so much, I went the next morning for breakfast! The servers are excellent and immediately ask if there are any allergies they should know about. On my first visit, the server worked with me to identify what I can eat. Most of the menu is, or can be made, gluten free. Because I'm vegan, the server suggested subbing tofu for the eggs in the farm fresh omelet. It was delightful--filling and delicious. The atmosphere is what one would expect from an American diner. It was very busy but the staff efficiently got people in and out. You can't make reservations via an app if you wait mere hours before your visit. I was able to get in as a walk-in both times.

  • Stephen Fisher
    Stephen Fisher
    3 weeks ago

    On a weekend trip, we stopped at this place on our first day in the city. Our server, Gracie (sp) was absolutely fantastic! The food came out very fast and cooked exactly the way I ordered it. We loved it so much that we ended up going back the next day. This day we had equally great service from Jezebel. Would highly recommend it as a brunch or breakfast joint. I can't attest to the lunch menu, as we did not eat lunch there

  • Roma Harpalani
    Roma Harpalani
    2 months ago

    We went close at lunch time and had to wait for half hour in the line. Service was good - staff was friendly. We ordered GF fried chicken burger with sweet potato fries and lemon zest pancakes. The pancakes had that bitter aftertaste of lemon zest - am not a fan of that but my son was ok with it. Because it was GF the pancakes were more crumbly. My burger too the GF bun was crumbly but the taste was really good. It is a great place to have worry free GF food.

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Breakfast Closed

Opening Hours

  • Monday 08:30 - 15:45
  • Tuesday 08:30 - 15:45
  • Wednesday 08:30 - 15:45
  • Thursday 08:30 - 15:45
  • Friday 08:30 - 15:45
  • Saturday 08:30 - 15:45
  • Sunday 08:30 - 15:45